WoodSplinters
A gallery-first e-commerce experience for a bespoke carpentry brand that combines configurable products, secure payments and a streamlined custom-order workflow. Built to convert visitors into buyers and high-quality commission leads while giving the team full administrative control.
The Challenge
WoodSplinters needed a refined digital presence that could do two things at once: showcase handcrafted carpentry as a premium product line and capture qualified leads for bespoke commission work. The client required full administrative control over inventory, custom orders and content, while preserving a gallery-led brand experience that converts visitors into customers and inquiries.
Our Approach
We designed a clean, image-first storefront combined with a tailored order workflow for custom pieces. Key elements included a configurable product system for variations and finishes, clear lead capture paths for commissions, and a lightweight content management experience so the team could update products and galleries without developer support. The build emphasized fast load times, visual storytelling and conversion-focused UI.
The Outcome
WoodSplinters now presents its craftsmanship with clarity and authority. The site consolidated product sales and service inquiries into a single channel, reduced manual order handling, and made it straightforward for the team to publish new collections and manage custom commissions. The result is a polished online showroom that supports both e-commerce revenue and higher-quality leads for bespoke projects.
What We Delivered
A responsive, gallery-first e-commerce site with a configurable product system, streamlined custom-order workflow, secure payment integration, lead capture and CRM handoff, content management tools for products and galleries, on-page SEO foundations, analytics tracking, and documentation plus training for the client’s team.
