California Nails
Built an enterprise-grade WordPress storefront and bespoke operations layer to manage 11,000+ SKUs with supplier-agnostic cataloging, rules-driven pricing, bulk import/sync tools and dynamic supplier routing. The solution automated pricing and fulfillment workflows, improved admin usability, and preserved conversion with performance and secure checkout integrations.
This project is displayed solely as an example of previous work completed during a past professional engagement.
We are aware of public allegations, controversies, and legal matters involving individuals and entities associated with Tammy Taylor Nails, California Nails, and related parties. Our working relationship with these parties has since been discontinued, and we are not currently associated with, affiliated with, employed by, or acting on behalf of them in any capacity.
Our involvement was limited strictly to the digital, creative, technical, and development services shown in this portfolio item. We were not involved in the ownership, management, financial operations, franchise sales, investment dealings, legal matters, or alleged conduct connected to these parties.
To the best of our knowledge, the work we produced was not created for, involved in, or knowingly used in any unlawful activity.
The Challenge
California Nails operated a very large, complex catalog as a subsidiary of Tammy Taylor Nails before the parent company entered liquidation. The storefront needed a full modern rebuild that could reliably handle more than 11,000 distinct products while removing manual friction from pricing, catalog updates, stock management and fulfillment provider changes. The brief demanded enterprise-grade cataloging and operational automation without complicating day-to-day use for non-technical staff.
Our Approach
We delivered a ground-up WordPress redevelopment with a bespoke product and operations layer. Key elements included a normalized, supplier-agnostic product model, bulk import and sync tools, a rules-driven price list engine, and provider routing so stock sources could be swapped on demand. We focused on an intuitive admin experience, robust search and filtering for customers, performance tuning and secure checkout integrations to preserve conversion at scale.
The Outcome
The platform enabled efficient management of an 11,000+ SKU catalog with orders and supplier changes handled automatically rather than by manual intervention. Teams were able to update pricing, refresh product data, and reroute inventory sources quickly and confidently. While the parent company was later liquidated and the storefront is now offline, the solution demonstrated enterprise-level handling of large catalogs and complex supply routing during its operation.
What We Delivered
- Full WordPress storefront rebuild;
- bespoke product catalog and metadata model that supports supplier-agnostic SKUs;
- bulk import, export and scheduled sync tools;
- rules-based price list engine and automated pricing workflows;
- dynamic supplier routing so stock providers can be changed on the fly;
- intuitive admin dashboard and editorial product management;
- advanced site search and filtering, responsive UX and performance optimization;
- secure checkout and order routing integrations;
- documentation and handover for the operations team.
