Fernie Attorneys
Fernie Attorneys’ public website to translate complex legal costs work into a high‑trust, mobile-first experience with a dedicated thought leadership hub. The launch improved search visibility and streamlined client intake, delivering higher-quality enquiries and measurable engagement uplifts.
The Challenge
Fernie Attorneys is a long established legal costs firm that chose to take a more public position as an industry leader. They needed a modern, high trust public website that explains technically complex services clearly, showcases thought leadership, and converts visitors into qualified enquiries. The site also had to support ongoing content publication and simplify client intake without diluting the firm’s professional authority.
Our Approach
We started with a focused brand and content audit to align tone, messaging, and technical content for a public audience. The information architecture and user journeys were designed to translate complex legal costs work into clear, purpose driven pathways, with a dedicated thought leadership and resources hub for case studies, guidance, and commentary. Design emphasized clarity and credibility through refined typography, considered visuals, and mobile first responsiveness. A CMS, SEO fundamentals, conversion funnels and analytics were implemented to make the site easy to update and measurable.
The Outcome
The new site positions Fernie Attorneys as an accessible authority in legal costs while preserving the firm’s professional gravitas. It streamlines the client journey and improves engagement with technical content, resulting in higher quality enquiries and stronger online visibility. Early performance indicators show improved search presence and measurable uplift in lead quality and engagement.
What We Delivered
Brand and content audit;
Information architecture and user journeys;
Premium responsive design and UX;
CMS implementation and editor training;
SEO and technical optimisation;
Thought leadership hub with case studies and resources;
Conversion focused contact and booking flows;
Analytics, monitoring and handover;
Ongoing support and content guidance
